Consulting advice : do
store checks in China
The Chinese imitations marked the current
events with henceforth the imitation of stores in China. It is not a novelty,
but a big classical author, every brand or store which knows a success in China
has the other side of medal and sees copying. That is why store checks are
crucial in China.
Store imitations are a
multitude in China
The concept
of store Apple blind was cloned in the city of Kunming. It made a main part
buzz, because when we speak about Apple, it always draws the attention. The
decoration looked like perfectly the true store with the same PLV
(advertisement on place of sale). Store checks then showed that it is nothing
like apple
The
employees of this store were moreover persuaded to work really in a real Apple
Store.
The Swedish
chain recently had the "luck"("chance") to discover a false
store in the city of Kunming always.
Ikea does not do
store-check in China
Everything
is present: of descriptive yellow and blue in the various routes, up to the
smallest details as the wooden mini-pencils or the big yellow bags. The clone
of Ikea has everything of the truth but the name changes little.
Only small
difference: in the cafeteria, the sliver of pig replaces the balls of meat.
The list of
the imitations of selling points is still long. When we make in the secondary
cities of China, a little put off, most of the stores and the proposed products
are false: jewels, luxuries, cars, clothes of brands, wines and spirit …
Chinese do
not moreover trust in the stores of province and purchase brand when they move
in big cities, Peking Shanghai Canton and Hong-Kong. This confidence will
continue to drop if this kind of fake store remains in China. Thus Store-checks
seem crucial to help to development of store in China.
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