After entering the spring, is often the beverage industry sales season, more companies will compete for season. Recently, master, Pepsi brands such as green tea, soft drinks, Coke has taken "extra fares" promotion, expand our beverage sales season battle for first wave markets.
Champoux beverage industry analysts pointed out that while "extra fares" approach is not uncommon in the food industry, beverage industry in China is another thoughtful. Because under pressure from product raw material and labor costs surged in recent years, in 2011, PepsiCo, and master a variety of plastic bottles of carbonated, fruit juice or "no price reduction."
Drink promotions of the company has changed its usual attitude disguised price cuts in the near future, upstream raw materials such as PET particles, concentrated fruit juice and white sugar price correction will not, and in order to stimulate industry recovery in the sales season this year, because the Chinese beverage industry last year growth trends slowed, or even in three months in the first quarter of this year, that trend has continued.
